{"id":409,"date":"2026-03-23T12:34:13","date_gmt":"2026-03-23T11:34:13","guid":{"rendered":"https:\/\/laurenplume.fr\/?page_id=409"},"modified":"2026-03-24T10:06:55","modified_gmt":"2026-03-24T09:06:55","slug":"fiche-de-projet-les-questions-composent","status":"publish","type":"page","link":"https:\/\/laurenplume.fr\/index.php\/fiche-de-projet-les-questions-composent\/","title":{"rendered":"Fiche de projet : Les Questions Composent"},"content":{"rendered":"\t\t
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Identit\u00e9 visuelle \u2013 Podcast \u201cLes Questions Composent\u201d<\/h2>\n

Contexte<\/span><\/p>\n

Cr\u00e9ation de l\u2019identit\u00e9 visuelle d\u2019un Podcast de vulgarisation scientifique <\/a>abordant des th\u00e9matiques vari\u00e9es (neurosciences, psychologie, soci\u00e9t\u00e9\u2026).<\/p>\n

L\u2019objectif \u00e9tait de concevoir une identit\u00e9 \u00e0 la fois accessible, intrigante et imm\u00e9diatement reconnaissable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Intentions graphiques<\/h3>

J\u2019ai d\u00e9velopp\u00e9 un univers visuel inspir\u00e9 de l\u2019imaginaire scientifique et des cabinets de curiosit\u00e9s, avec une influence des gravures naturalistes du XIXe si\u00e8cle, notamment dans la lign\u00e9e de\u00a0Ernst Haeckel<\/span><\/span>.<\/p>

La fiole agit comme un symbole central : elle \u00e9voque \u00e0 la fois l\u2019exp\u00e9rimentation, la transformation des id\u00e9es et la mise en observation.<\/p>

Le traitement illustr\u00e9 permet d\u2019apporter une dimension organique et sensible, en contraste avec une approche scientifique parfois per\u00e7ue comme froide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Illustration du champignon utilis\u00e9e pour le logo principal<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Logo de base du podcast, figurant le champignon dans la fiole<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Syst\u00e8me de d\u00e9clinaison du logo<\/span><\/span><\/span><\/span><\/b><\/h4>\n
L’identit\u00e9 a \u00e9t\u00e9 pens\u00e9e comme un syst\u00e8me \u00e9volutif : le contenu de la fiole change \u00e0 chaque \u00e9pisode, permettant d’illustrer le th\u00e8me abord\u00e9 tout en conservant l’identit\u00e9 visuelle de l’\u00e9mission. Le champignon a \u00e9t\u00e9 conserv\u00e9 pour le logo de base, parce que les intoxications fongiques ont \u00e9t\u00e9 le premier th\u00e8me abord\u00e9 dans le podcast, mais \u00e9galement parce que le champignon est li\u00e9 \u00e0 la nature, aux exp\u00e9riences, au myst\u00e8re. <\/span><\/span><\/span><\/span>
L’illustration de la th\u00e9matique de l’\u00e9pisode dispos\u00e9 dans la fiole envoie le message suivant: explorons le sujet avec curiosit\u00e9 et ouverture !<\/span><\/span><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L'\u00e9pisode sur le Kopi Luwak est illustr\u00e9 par une petite civette sortant d'une tasse<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La fleur de lotus est souvent associ\u00e9e au concept de m\u00e9ditation<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les poup\u00e9es gigognes en forme d'animaux font r\u00e9f\u00e9rence au syst\u00e8me de classification expliqu\u00e9 dans l'\u00e9pisode<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Palette chromatique<\/span><\/p>

L\u2019identit\u00e9 visuelle repose sur un contraste entre un bleu profond et un orange chaud.<\/p>

Le bleu sombre \u00e9voque la profondeur, l’inconnu, la r\u00e9flexion, le myst\u00e8re. L’orange, en plus de contraster avec le bleu, apporte de la chaleur, exprime la curiosit\u00e9, une dimension vivante et accessible, un point d’accroche visuel fort.<\/p>

Ce contraste permet :<\/p>

  • d\u2019attirer imm\u00e9diatement l\u2019attention<\/li>
  • de rendre l\u2019identit\u00e9 m\u00e9morable<\/li>
  • d\u2019\u00e9quilibrer rigueur scientifique et approche accessible<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    La typographie utilis\u00e9e se caract\u00e9rise par des formes arrondies et organiques, avec un aspect l\u00e9g\u00e8rement irr\u00e9gulier qui lui donne une sensation de mouvement et de spontan\u00e9it\u00e9.<\/p>

    Ce choix contraste volontairement avec l\u2019univers scientifique du visuel :<\/p>

    • il apporte une dimension accessible et vivante<\/li>
    • il casse le c\u00f4t\u00e9 potentiellement rigide ou acad\u00e9mique<\/li>
    • il renforce l\u2019id\u00e9e de curiosit\u00e9 et de questionnement<\/li><\/ul>

      Les lettres semblent presque \u201cen suspension\u201d autour de la fiole, ce qui participe \u00e0 l\u2019impression de dynamisme et d\u2019exploration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      D\u00e9clinaison pour Youtube<\/h4>

      Les plateformes de podcast n\u00e9cessitent des vignettes carr\u00e9es, mais le podcast est aussi distribu\u00e9 sur Youtube.\u00a0 Le visuel a donc \u00e9t\u00e9 d\u00e9clin\u00e9 en format \u00e9cran. Pour aller au plus simple, j’ai r\u00e9alis\u00e9 une forme d’ondes en motion design, qui permet d’apporter du mouvement et de mieux s’adapter \u00e0 la plate-forme.\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Affiche<\/h3>

      Le logo est riche en d\u00e9tails, il se pr\u00eate bien au format de l’affiche A4. L’affiche est sobre et \u00e9l\u00e9gante, capte l’attention et transmet efficacement le message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Identit\u00e9 visuelle \u2013 Podcast \u201cLes Questions Composent\u201d Contexte Cr\u00e9ation de l\u2019identit\u00e9 visuelle d\u2019un Podcast de vulgarisation scientifique abordant des th\u00e9matiques vari\u00e9es (neurosciences, psychologie, soci\u00e9t\u00e9\u2026). L\u2019objectif \u00e9tait de concevoir une identit\u00e9 \u00e0 la fois accessible, intrigante et imm\u00e9diatement reconnaissable Intentions graphiques J\u2019ai d\u00e9velopp\u00e9 un univers visuel inspir\u00e9 de l\u2019imaginaire scientifique et des cabinets de curiosit\u00e9s, avec…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-409","page","type-page","status-publish","hentry"],"yoast_head":"\nFiche de projet : Les Questions Composent - Lauren Plume<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laurenplume.fr\/index.php\/fiche-de-projet-les-questions-composent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiche de projet : Les Questions Composent - Lauren Plume\" \/>\n<meta property=\"og:description\" content=\"Identit\u00e9 visuelle \u2013 Podcast \u201cLes Questions Composent\u201d Contexte Cr\u00e9ation de l\u2019identit\u00e9 visuelle d\u2019un Podcast de vulgarisation scientifique abordant des th\u00e9matiques vari\u00e9es (neurosciences, psychologie, soci\u00e9t\u00e9\u2026). 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